Using blogs to gain an audience and to market a product Making sure that the website shows up for key search results. These include radio spots, TV spots, billboards, flyers, and newspaper These include Facebook ads, Reddit ads, Youtube ads Involves advertising to consumers who use search engines Includes publicity stunts that garner attention Richard Branson of Virgin Group is known for his publicity stunts This involves getting your name out there with the help of traditional media, TV, media, and so on Examples of startups that targeted blogs include Reddit, Code Academy, and mint The pursuit of traction defines a startup. To get traction, you need to move your growth curve as rapidly as you can. The goal of a startup is to grow rapidly. Traction: The sign that your company is taking off based on quantitative demand. They identify 19 traction channels that, if properly utilized, can lift any startup to stardom.

But what separates the successful from the rest? Traction by Gabriel Weinberg and Justin Mares is a book that shares secrets of what makes some startups experience massive growth while others die out. Traction by Gabriel Weinberg and Justin Mares: Short SummaryĪll successful startups have a story involving millions of customers and insane valuations. Traction by Gabriel Weinberg and Justin Mares: Short Summary.

Gabrielle weinberg